OpenGraph: Facebook » Web Design · Communication · Storytelling » Brand Artery

From Inception
to Maintenance.

From your brand's first sketches to your full web presence, I'm your partner, and after the launch, I stick around to care for your business and website as they evolve.

PACKAGES AND PRICING.

$ 3,200

Premium pack. Whole 9 yards, no surprises, mind at ease.

  • Fully guided project
    I guide and support you via e-mail, phone, Skype, Zoom or in person throughout all steps of the project.
  • Shared project tool
    A tool on Google Spreadsheets we share to manage metadata, your style guide, keywords, your business fact sheet and more.
  • Hosting + domain setup
    We pick your domain, get a hosting provider and plan for you and I set it all up.
  • Domain move
    Transfer of existing domain from old hosting provider to new one / ours
  • E-mail move
    Transfer of existing mailboxes from old hosting provider to new one / ours
  • 301 redirects
    If you had a previous website: redirections of old URLs to the ones on your new website.
  • Branding
    Wordmark (a type of logo, stylized version of your name), distinct layout, design traits, colour palette, fonts.
  • Copywriting, editing
    Creation of the text for your website.
  • Design, layout
  • UX and structure
    Strategic planning of your website's structure and user experience, the user's journey across your website.
  • Development
    Using the content management system, WordPress, and the sophisticated Beaver Builder page builder tool.
  • Fully responsive
    Responsive design means correct, beautiful layout on all screen sizes (smartphones, tablets, PC...).
  • Business fact sheet
    Answering the most important questions about your business and collecting keywords for your content.
  • Style guide
    Your colour palette, used fonts, design indiosyncrasies.
  • Testimonials
    Implementation on your website, provided you have them.
  • Favicon
    Small site icon appearing in your browser's tab, in bookmarks, on smart phone home screens and elsewhere. See FAQ for details and examples.
  • Social media optimized
    Part of on-page SEO. Ensuring proper previews load when your website is shared on Facebook, Twitter, WhatsApp, Skype etc. See FAQ for details and examples.
  • SEO groundwork
    On-page SEO measures such as metadata for search engines and social media, image alt-tags, speed optimization, responsive design. See FAQ for more details.
  • Optimized speed
  • SSL encryption
    Modern necessity. Encrypts traffic to your website, indicated by the padlock icon in your browser's address bar.
  • 404 page
    A user-friendly page that appears when a user attempts to access a URL that does not exist on your website, explaining what happened and what could be done next.
  • Privacy/cookie policy
  • Imprint
  • Training, manual
    A training session for you to learn how to edit your website, plus a user manual with tutorial videos.
  • Full security
    Includes firewall, login protection, spam filtering, two-factor authentication, reCAPTCHA, HTTP security headers etc. See FAQ for details.
  • Web analytics
    Using the free, open-source, self-hosted web analytics tool Matomo, which provides you full ownership of your data and protects your users' privacy. Will set up Google Analytics instead if desired. See FAQ for details.
  • Google My Business
    Establishment or overhaul of your entry on Google My Business.
  • Google Search Console
    Registering your website on Google Search Console to facilitate and speed up indexing, as well as monitor the site's performance.
  • Uptime monitoring
    Using UptimeRobot to see when your site goes down and react quickly.

Plus 2 Coolness add-ons:

  • Translation (Ger, Eng)
    Trained linguist and life-long pen wizard, worked in journalism since 2000, studied German and English, spent 10 years in Montreal, worked in video game localization for 7 years and 100% bilingual today.
  • Event calendar
    Full-featured event calendar using the "The Event Calendar" WordPress plugin. Setup, styling and configuration.
  • Live chat
    Using the customer service software LiveZilla, which provides live chat, messaging, a ticket system and more.
  • Complex web forms
    E.g. for orders, feedback, submissions. Can feature custom dropdown menus, checkboxes, radio buttons, file attachments, various field types and more. Using the WordPress plugin, Contact Form 7.
  • Multi-language
    Using the WordPress plugin, Polylang. Support for any language. Can only be implemented when website is complete and approved in main language.

Plus 1 Premium add-on:

  • Photography
    Extended photo sessions on site, including during daily operations and special events.
  • Community forum
  • Custom content types
    Behaves like blog posts. E.g. for building a recipe directory on your website. New content type would be "recipe", featuring custom fields for ingredients, preparation time, difficulty, instructions...
  • Local citations
    Let's feature your business on relevant local business directories or company listings.

This is for 1 WordPress website with up to 15 pages plus blog, privacy policy, cookie policy, imprint.

For an annotated breakdown of components and individual prices, check the PDF below.

Money's tight?

We'll find a way.

You're a starry-eyed artist, young creator with a big vision, small business champ igniting your career? Does this all seem a bit expensive? Is your budget for the foot in the door easily exhausted?

I know what it's like. We all start by taking the first step, and I've been there. Let's talk about what you need! I'm sure I can help you take off on the Internet without draining your funds.

$ 2,000

One-pager. Neat, nifty, nimble.

1 page in WordPress on your hosting, up to 6 sections. Plus privacy policy, cookie policy, imprint, essential technological features.

  • Fully guided project
    I guide and support you via e-mail, phone, Skype, Zoom or in person throughout all steps of the project.
  • Shared project tool
    A tool on Google Spreadsheets we share to manage metadata, your style guide, keywords, your business fact sheet and more.
  • 301 redirects
    If you had a previous website: redirections of old URLs to the ones on your new website.
  • Copy editing
    Revision of the text for your website.
  • Design, layout
  • UX and structure
    Strategic planning of your website's structure and user experience, the user's journey across your website.
  • Development
    Using the content management system, WordPress, and the sophisticated Beaver Builder page builder tool.
  • Fully responsive
    Responsive design means correct, beautiful layout on all screen sizes (smartphones, tablets, PC...).
  • Style guide
    Your colour palette, used fonts, design indiosyncrasies.
  • Testimonials
    Implementation on your website, provided you have them.
  • Favicon
    Small site icon appearing in your browser's tab, in bookmarks, on smart phone home screens and elsewhere. See FAQ for details and examples.
  • Social media optimized
    Part of on-page SEO. Ensuring proper previews load when your website is shared on Facebook, Twitter, WhatsApp, Skype etc. See FAQ for details and examples.
  • SEO groundwork
    On-page SEO measures such as metadata for search engines and social media, image alt-tags, speed optimization, responsive design. See FAQ for more details.
  • Optimized speed
  • SSL encryption
    Modern necessity. Encrypts traffic to your website, indicated by the padlock icon in your browser's address bar.
  • 404 page
    A user-friendly page that appears when a user attempts to access a URL that does not exist on your website, explaining what happened and what could be done next.
  • Privacy/cookie policy
  • Imprint
  • Training, manual
    A training session for you to learn how to edit your website, plus a user manual with tutorial videos.
  • Full security
    Includes firewall, login protection, spam filtering, two-factor authentication, reCAPTCHA, HTTP security headers etc. See FAQ for details.
  • Web analytics
    Using the free, open-source, self-hosted web analytics tool Matomo, which provides you full ownership of your data and protects your users' privacy. Will set up Google Analytics instead if desired. See FAQ for details.
  • Google Search Console
    Registering your website on Google Search Console to facilitate and speed up indexing, as well as monitor the site's performance.
  • Uptime monitoring
    Using UptimeRobot to see when your site goes down and react quickly.

$ 2,600

Coolness pack for serious biz.

WordPress website with up to 7 pages. Plus privacy / cookie policy, imprint, essential tech features, 3 Coolness add-ons.

Coolness add-ons to choose 3 from:

  • Translation (German, English)
    Trained linguist and life-long pen wizard, worked in journalism since 2000, studied German and English, spent 10 years in Montreal, worked in video game localization for 7 years and 100% bilingual today.
  • Copywriting, editing
    Creation and/or revision of the text for your website.
  • Hosting + domain setup
    We pick your domain, get a hosting provider and plan for you and I set it all up.
  • Domain move
    Transfer of existing domain from old hosting provider to new one / ours
  • E-mail move
    Transfer of existing mailboxes from old hosting provider to new one / ours
  • Blog
  • Branding
    Wordmark (a type of logo, stylized version of your name), distinct layout, design traits, colour palette, fonts.
  • Business fact sheet
    Answering the most important questions about your business and collecting keywords for your content.
  • Google My Business
    Establishment or overhaul of your entry on Google My Business.
  • Event calendar
    Full-featured event calendar using the "The Event Calendar" WordPress plugin. Setup, styling and configuration.
  • Live chat
    Using the customer service software LiveZilla, which provides live chat, messaging, a ticket system and more.
  • Complex web forms
    E.g. for orders, feedback, submissions. Can feature custom dropdown menus, checkboxes, radio buttons, file attachments, various field types and more. Using the WordPress plugin, Contact Form 7.
  • Multi-language support
    Using the WordPress plugin, Polylang. Support for any language. Can only be implemented when website is complete and approved in main language.

Essentials:

  • Fully guided project
    I guide and support you via e-mail, phone, Skype, Zoom or in person throughout all steps of the project.
  • Shared project tool
    A tool on Google Spreadsheets we share to manage metadata, your style guide, keywords, your business fact sheet and more.
  • 301 redirects
    If you had a previous website: redirections of old URLs to the ones on your new website.
  • Design, layout
  • UX and structure
    Strategic planning of your website's structure and user experience, the user's journey across your website.
  • Development
    Using the content management system, WordPress, and the sophisticated Beaver Builder page builder tool.
  • Fully responsive
    Responsive design means correct, beautiful layout on all screen sizes (smartphones, tablets, PC...).
  • Style guide
    Your colour palette, used fonts, design indiosyncrasies.
  • Testimonials
    Implementation on your website, provided you have them.
  • Favicon
    Small site icon appearing in your browser's tab, in bookmarks, on smart phone home screens and elsewhere. See FAQ for details and examples.
  • Social media optimized
    Part of on-page SEO. Ensuring proper previews load when your website is shared on Facebook, Twitter, WhatsApp, Skype etc. See FAQ for details and examples.
  • SEO groundwork
    On-page SEO measures such as metadata for search engines and social media, image alt-tags, speed optimization, responsive design. See FAQ for more details.
  • Optimized speed
  • SSL encryption
    Modern necessity. Encrypts traffic to your website, indicated by the padlock icon in your browser's address bar.
  • 404 page
    A user-friendly page that appears when a user attempts to access a URL that does not exist on your website, explaining what happened and what could be done next.
  • Privacy/cookie policy
  • Imprint
  • Training, manual
    A training session for you to learn how to edit your website, plus a user manual with tutorial videos.
  • Full security
    Includes firewall, login protection, spam filtering, two-factor authentication, reCAPTCHA, HTTP security headers etc. See FAQ for details.
  • Web analytics
    Using the free, open-source, self-hosted web analytics tool Matomo, which provides you full ownership of your data and protects your users' privacy. Will set up Google Analytics instead if desired. See FAQ for details.
  • Google Search Console
    Registering your website on Google Search Console to facilitate and speed up indexing, as well as monitor the site's performance.
  • Uptime monitoring
    Using UptimeRobot to see when your site goes down and react quickly.

EXTENSION PACKS.

Photography

Original photos by a professional.

FROM $ 500

  • One-day photo session
  • Team and individual portraits
  • Office life photography
  • Workplace and tool stills
  • Customer interaction shots
  • Visit my photography website

CUSTOM WEBSITE

Assemble your own package!

FROM $ 2,000

  • All essential features included
  • Brand Artery process included
  • Brand Artery system included
  • Pick your Coolness add-ons
  • Pick your Premium add-ons
  • Contact me for a package quote

Carefree care

Monthly website maintenance.

$ 10 / MONTH

  • Protection from bad guys
  • Software/security updates
  • Monthly backups
  • Fixes and content updates
  • New Brand Artery features
  • Constant personal support

How does your web presence stay attractive, secure and competitive?

  1. Backup of your entire website before and after applying updates
  2. Updates for the software: WordPress, plugins, themes
  3. Error protection: extensive testing and immediate bug fixing
  4. Evolution: latest Brand Artery features, tweaks and optimization, content changes by request

Others send a robot to run backups and updates. Suddenly, it's October and you notice the map on your contact page has been broken since July.

That's why I run your backups and updates by hand. Then, I test your website for errors. I'm there whenever there's a mishap: from a serious handling mistake to a hacker attack.

Always run the latest Brand Artery features: a new plugin, tighter code, improved SEO, more efficient modules and processes... The web evolves, Brand Artery evolves. Let your website evolve, too!

Also included: content updates when you need them. A new section, a new tour date, a change of address, the nifty new portrait photo.

Website analysis

Get your website tested now!

$ 60

  • In-depth report with suggestions
  • Become aware of security risks
  • Identify design shortcomings
  • Leverage SEO potential
  • Plug holes in layout and structure
  • Learn which contents to optimize

What are the quick and simple measures you can take to optimize your website's speed, search engine performance, social media integration, security, user experience, appeal, persuasiveness? I can help you leverage the potential of your trusty, good old website.

Branded assets

Keep on rocking in the real world.

FROM $ 50

  • Business cards
  • Flyers, posters
  • Pamphlets
  • Presentations
  • Watermarks
  • Stationery etc.

Your brand should shine far and wide into the real world, on pamphlets, press kits, portfolios, stationery and of course, your business cards.

Let's make them instantly recognizable and establish your brand as a professional enterprise in the minds of the people you meet.

Examples

Social Media

Your profiles and tools, branded.

FROM $ 50

  • YouTube channel
  • LinkedIn
  • XING
  • Facebook page
  • Newsletter
  • ...and more

Do your social media profiles and newsletter reflect your brand? Do they feature consistent branding and your visual corporate identity?

It's not just about slapping your logo somewhere (though that's a start). Let's infuse your banners, profile pictures, descriptions and details with your personality, using the same recognizable visuals and language that make your website to persuasive.

The Brand Artery promises.

Presentation

Original words, photography, design: made to measure, not off the rack.

Read more...

Persuasion

Delivering your message so you win the hearts and minds of your audience.

Read more...

Optimization

Your search engine and social media appearance: get indexed properly and show like a pro.

Read more...

Autonomy

Tired of hiring experts to edit your website? From now on, manage it yourself.

Read more...

Loyalty

I'm there when you need me. Get the freedom you want and the support you need.

Read more...