Privacy Policy

Who we are

Our website address is: https://www.brandartery.com.

Business/website owner:

Matthias Elsdörfer
Pseudonym: Matt Eastwood

Kaiserslauterer Str. 64
66123 Saarbrücken
Germany

(+49) 170 7 555 701
mat@brandartery.com
matthias.elsdoerfer@gmx.de

What personal data we collect and why we collect it

Comments

There is currently no functionality on this website where visitors can leave comments.

Media

There is currently no functionality on this website where visitors can upload their own images or other media.

Contact forms

When you contact us through our contact forms on this website, we are keeping the information included in the emails you submit for customer service purposes, unless you ask us to delete it.

We will not share this information with any third parties unless you explicitly permit it, and we will not use this information for marketing purposes.

Cookies

To improve your experience on our site, we may use 'cookies'.

Cookies are an industry standard and most major web sites use them. A cookie is a small text file that our site may place on your computer as a tool to remember your preferences.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

There is currently no functionality on this site that would allow visitors to share comments, upload media, publish any other content on the site, or log in.

As such, we are not using any cookies that would track any user-related data.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Other Websites

Our website may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other sites. When you go to other websites from here, we advise you to be aware and read their privacy policy.

Use of the analytics tool, Matomo

Purpose of the processing

This website is using Matomo, an Open Source, self-hosted software for collecting anonymous usage statistics for this website.

The data is used to analyse the behaviour of the website visitors to identify potential pitfalls like not found pages, search engine indexing issues and to find out which contents are the most appreciated. Once the data (number of visitors reaching a not found pages, viewing only one page…) is processed, Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

Matomo

Matomo is processing the following data:

  • Cookies
  • Anonymized IP-address by removing the last 2 bytes (so 198.51.0.0 instead of 198.51.100.54)
  • Pseudo-anonymized Location of the user (generated from the anonymized IP-address)
  • Date and time
  • Title of the page being viewed
  • URL of the page being viewed
  • URL of the page that was viewed prior to the current page (if the page allows it)
  • Screen resolution
  • Time in local timezone
  • Files that were clicked and downloaded
  • Link clicks to an outside domain
  • Pages generation time
  • Country, region, city (low resolution based on IP-address)
  • Main Language of the browser
  • User Agent of the browser
  • Interactions with forms (but not the content) [If you are using Form Analytics]

Indirect data collection

Server Logs

If you are using this site, the visit is logged by the host of this website (SiteGround). This log contains your IP-Address which allows you to be identified indirectly via your internet service provider. The collection of this data is a legal obligation and required for security. You cannot oppose it and the data is at no time used for other purposes.

Legitimate interests

The processing of personal data is based on legitimate interests.

Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.

Recipients of the data

The personal data received through Matomo are sent to:

Details of transfers to third country and safeguards

Matomo and this website data is hosted in SiteGround's data centre in Iowa, USA.

Data subject’s rights

As Matomo is processing personal data on legitimate interests, you can exercise the following rights:

  • Right of access and data portability: you can ask us at any time to access your data.
  • Right to erasure and rectification: you can ask us at any time to delete all the data we are processing about you.
  • Right to object and restrict processing: you can object to the tracking of your data by using the following opt-out feature or by enabling DoNotTrack in your browser:

The right to lodge a complaint with a supervisory authority

If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.

License

This privacy policy is based on the privacy policy of the Matomo project and licensed under Creative Commons, so you can modify it and use it yourself.

Who we share your data with

We will not share your data with any third party unless you explicitly consent to it.

How long we retain your data

When you contact us through our contact forms on this website, we are keeping the information included in the emails you submit for customer service purposes, unless you ask us to delete it.

What rights you have over your data

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

In the future, if we enable comments, visitor comments may be checked through an automated spam detection service.

Contact information for you

You can contact us on our contact page.

Additional information

How we protect your data

This website is encrypted through SSL and HTTPS.

What data breach procedures we have in place

We are using our web host's security services. Our web host is SiteGround.

What third parties we receive data from

None.

What automated decision making and/or profiling we do with user data

None.

Industry regulatory disclosure requirements

None.

Plugin: Beaver Builder

With reference to the GDPR, Beaver Builder products do not gather any personal information from users.

Plugin: Akismet

We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter's IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

Plugin: Smush

Note: Smush does not interact with end users on your website. The only input option Smush has is to a newsletter subscription for site admins only. If you would like to notify your users of this in your privacy policy, you can use the information below.

Smush sends images to the WPMU DEV servers to optimize them for web use. This includes the transfer of EXIF data. The EXIF data will either be stripped or returned as it is. It is not stored on the WPMU DEV servers.

Smush uses a third-party email service (Drip) to send informational emails to the site administrator. The administrator's email address is sent to Drip and a cookie is set by the service. Only administrator information is collected by Drip.