The process behind a Brand Artery project.
To build your website, I use a powerful system consisting of WordPress, the Beaver Builder page builder and a set of carefully hand-selected plugins to guarantee stability, speed, security and user-friendliness.
Just like this system has grown over years of experience and research, so have my workflows. Here's the Brand Artery process: together, we get from first contact to the finish line in three phases.
Phase 1 » Conception
- Your business
- Your goals
- Your visions
Meet & Greet
We sit down for 1-2 hours. You tell me about yourself, your business, your goals. We explore ideas and wishes for website design and structure, as well as project scope and budget.
Collection & Prototype
I craft a first prototype of your front page. You deliver contents and (access) data that you already have.
We look over your website prototype and lay down our design and content direction as well as project outline. Over a cup of tea, I learn all about your business, history and philosophy so I can create your website, not a website by me for you.
Quote & Offer
You get a written offer outlining scope, deadlines and price of the project in detail. I offer full-transparency, what-you-see-is-what-you-get pricing.
To kick off the project, you pay a 50% deposit. After this step, we're both committed to the project. The remaining 50% become due when the website is done and we're both thrilled with it.
Phase 2 » Development
You kick back and have a Piña Colada while I develop a full draft of your website, including all pages and all available contents up to this point.
We review the draft together and determine what still needs to be amended, extended, completed.
- Responsive Design
- Social media previews
- Search engine metadata
Dev: Release Candidate
I build the full version, ready for release. Includes optimization for mobile devices (responsive design), metadata for search engines and social media previews.
Showcase: Release Candidate
We meet up once more for inspection and approval of the Release Candidate.
Phase 3 » Release
From this point on, design and content are fixed. Critical changes can still be made.
Final Edits & Release
This is it! The big go-live. I make final revisions to the website and release it to the wild.
SEO steps like Page Speed optimization, favicon implementation, SSL activation, registration with Google Search Console and more.
Handover & Conclusion
You get a user's manual and after your final approval, I send you my invoice. From here on in, I remain available to you whenever you need fixes, additions, changes.
Which services do I offer and what do they cost? Learn more!